In the afternoon, as soon as I arrived at the office, I received feedback from Mr. Li, a customer: "This batch of cosmetic packaging boxes is extremely popular with consumers, and the repurchase rate has increased recently!" Looking at the exclamation marks in the message, I recalled the first time I communicated with Mr. Li three months ago—back then, he was full of doubts about the claim that "custom packaging can boost sales."
Mr. Li runs a niche cosmetic brand and had been using generic packaging boxes for a long time, with his sales remaining stagnant. When he came to us, he straightforwardly said, "I think packaging is just a box for holding things; is it really necessary to spend a lot of money on customization?" Faced with such doubts, we didn’t rush to refute him. Instead, we took him to visit the sample room of our factory and showed him a packaging case we had done for another similar brand. It was also a face cream product—the custom packaging, with its design highlighting the product’s ingredient selling points and a curvature that fits the hand for easy holding, made the product stand out on the shelves. In the end, it helped that customer achieve a 30% sales growth.
After hearing the case, Mr. Li still had some hesitation. We then proposed a small-batch trial production. Based on his brand’s positioning of "natural and minimalist," our design team chose environmentally friendly recycled paper, paired it with a hot stamping process to highlight the brand logo, and even printed a handwritten note explaining the product’s ingredients on the inner side of the packaging box. When the first batch of samples was delivered to Mr. Li, he immediately decided, "Let’s go with this plan!"
Now, receiving such great news makes us even happier than the customer. Because this not only proves the value of custom packaging but also makes us realize how right our 13-year adherence to "customer needs as the core" is. Every customer’s transformation from doubt to trust is the driving force for SOCOOOR to keep moving forward.